Windup Watch Fair San Francisco 2020: Meet the Brands – Part 1

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Mark your calendars,  Windup Watch Fair San Francisco is back and less than one month away, taking place on March 27-29th at 459 Geary St. We’ve got an exciting lineup with a little bit of something for everyone, so whether you’re a long-time watch geek or a first-time watch buyer, you’re not going to want to miss this one. Be sure to sign up to our mailing list to stay up to date on this and future Windup events.

Starting today, we’ll begin highlighting the great vendors making this year’s show possible.

Lead Sponsor: Oris

Oris is absolutely no stranger to Worn & Wound, and they’ve been part of Windup since the very beginning. This year, Oris returns as Windup San Francisco’s lead sponsor, and with all the great watches they’ve released since last year’s show, the Swiss independent is sure to be a huge draw. From their handful of super-cool Jazz-inspired watches, to their fantastic dive watches, to the all-bronze Big Crown Pointer Date, there’s a lot to get your hands on here. Oris

Feature Sponsor: BALL Watch

BALL has an incredibly rich history, one that stretches back to the American railroads. Today, though the brand looks quite different, it hasn’t abandoned its ethos of producing tough and reliable timekeepers. How’s that toughness achieved? Through robust cases, proprietary tech that protects the movement, and tritium tubes in the place of LumiNova for continuous nighttime visibility. BALL


Feature Sponsor: Brew Watch Co.

Brew made a splash way back in 2015 when they launched their inaugural collection of watches inspired by industrial espresso machines. The resulting timepieces, however, weren’t literal interpretations, with the designs instead pulling on clever cues to create beautiful and unique timepieces. That approach has continued to this day with their most recent collections, the Retrograph and the Mastergraph. Brew Watch Co.

Feature Sponsor: Christopher Ward

Christopher Ward are coming to San Francisco, and it couldn’t have come at a better time. This UK-based fan-favorite has been releasing hit after hit over the last year, with a total revamp of their Trident series, followed by a stunning moonphase, and an awesome trio of mil-inspired watches. We’ve been following this brand from the early days of Worn & Wound, and they’ve just been getting better and better.  Christopher Ward

Feature Sponsor: Hamilton

Hamilton has a unique and impressive history as a watch brand, with a story that spans two continents, nearly 130 years, and includes as many watch styles as you can imagine. Their current catalog draws upon their exceptional archive to create a wide range of timepieces that any watch enthusiast should love. So swing by to check out some of the greatest hits, among them the Khaki Pilot Pioneer Mechanical and the Chrono-Matic 50. Hamilton

Feature Sponsor: Zodiac

Founded in 1882 in Le Locle, Switzerland, Zodiac boasts archives and achievements that run deep. From the iconic and colorful Super Sea Wolf to the eccentric Astrographic, Zodiac has a unique vision of what a watch can be. Over the last few years, Zodiac watches have made a return to prominence amongst the watch enthusiast community, and year after year the catalog gets more varied and impressive, so you’ll definitely want to swing by their booth to see what they’ve been up to. Zodiac


We’re excited to welcome ALOHA watches to Windup this year! This local brand came out of the gate strong not only with a great name, but also a fantastic GMT, which we looked at here. ALOHA is also hosting a charity raffle with the Brighton Jones Foundation during Windup which will benefit the GRACE Nanana rescue center in Kenya. Brand founder Spencer Leu will be on-hand to discuss his freshman collection, so be sure to check out this promising young brand. ALOHA


Coming all the way from Scotland, anOrdain watches feature beautiful enamel dials made in-house by a small group of skilled craftspeople. From the distinct typeface to the execution of the enameling, anOrdain has, in a short amount of time, developed a really unique design language that’s won over a loyal following. We’re looking forward to people checking out their watches, which includes a newly revamped edition of their Model 1. anOrdain


Founded by Etienne Malec, Baltic is a beloved brand out of France that first made a splash when they launched a Kickstarter campaign focused on bringing accessibly priced, vintage-inspired mechanical chronographs and three-hand watches to the market. They’ve since grown their range to include a great old-school diver, so if you like classic, mid-century designs, then Baltic is a must-see. Baltic

Bespoke Watch Projects

Offering watches in extremely limited editions, Bespoke Watch Projects focuses on giving their customers a more personal touch. Each watch is created to the specifications of the client, and final assembly takes place in the firm’s Oakland, California studio. The possibilities are endless, and one of our favorites is the in-house engraved “Intaglio” dials they debuted not long ago, so don’t miss out for your chance to handle these in the metal. Bespoke Watch Projects

Collins Watch Company

Founded by its namesake Jimmy Collins, Collins Watch Company creates pieces inspired by classic field and pilot watches, while also drawing from Jimmy’s background in the recording studio. Collins most recent watch is a diver they’ve dubbed Sonar, so be sure to swing by their booth to learn more about this great, value-packed timepiece. Collins

Stay tuned in the coming weeks for Meet the Brands part 2 and 3, where we’ll get to know the rest of the Windup vendors. See you in a few weeks!

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