Welcome to our 15th worn&wound round-table. Today, we ask our editorial team,“What is your favorite micro-brand?” Now, micro-brands are a dime a dozen. And there are certainly plenty of bad ones. But there are also great ones, and we like to think we do a good job at separating the good from the bad here at w&w. These are brands often led by a small team (or one very passionate person) dedicated to a singular vision, trying and producing things you’d likely never see from the bigger players. Now, micro-brand doesn’t have to mean cheap, or even relatively affordable, as you’ll see from the answers below. The sky is the limit, from brands rooted in the sub-$1000 price point to high-end independent shops admired from afar.
And as always, let us know your answer in the comments section below.
Micro-brands are, at their worst, a wonderful illustration of how difficult it is to design something as apparently simple as a watch. Three hands, a crown, a case and a dial. How hard can it be? Have a look around Microbrandland and you’ll soon see what happens when insufficient talent meets CGI software.
Then there is Autodromo. Founded, managed and run by petrolhead and Alfista Bradley Price, Autodromo is a fine example of what a micro-brand can be. Take just one example—Autodromo’s Prototipo Redman. Special editions are tough to get right, but the Redman aces it. The historical nod to Redman’s Ferrari-whupping Porsche 908/02 is there in the green center seconds. The back of the watch case carries an etching of the Nordschleife and is held on with six tiny Allen bolts. The watch case itself is a mix of polished and brushed surfaces that adds another dimension to the classical cushion shape. It’s this eye for design and detail that differentiates Autodromo.