All the Things to Do at Our Largest Windup Watch Fair Chicago Ever

Windup Watch Fair Chicago is almost here, and we’re excited to share everything happening throughout the weekend. Over the last four years, Chicago has become one of our fastest-growing events, so this year we’re moving into a brand-new venue with more space, more natural light, and more room to explore. Join us at Morgan MFG, a beautiful industrial venue just steps from Chicago’s vibrant Fulton Market district.

Windup Watch Fair Chicago
Friday, July 10 – Sunday, July 12, 2026
Morgan MFG
401 N Morgan St. Suite #100
Chicago, IL 60642

Free and open to everyone. No registration required.

We’re also proud to welcome our Lead Sponsors for Windup Watch Fair Chicago 2026: Atelier Wen, Christopher Ward, Citizen, eBay Live, and Oris. Together with more than 70 exhibiting brands from around the world, they’ll help make this our biggest Chicago show yet.

As you arrive, you’ll be welcomed by our friends at Omologato, who have partnered with Chip Ganassi Racing to bring something truly special to the show. Displayed in the main lobby all weekend will be the No. 10 IndyCar driven by Alex Palou to the 2025 IndyCar Championship—a must-see for racing fans and watch enthusiasts alike.

Be sure to pick up your complimentary Windup Watch Fair guide along with the latest issue of WatchPro magazine, our inaugural Official Print Media Sponsor. While you’re there, scan our giveaway QR code for a chance to win prizes from our pals at Vostok Europe and Rumpl.

Inside the venue, don’t miss Citizen’s immersive Eco-Drive exhibit celebrating 50 years of watches powered by any light. Then stop by Brew Watch Co.’s Official Coffee Bar to grab a coffee while checking out their latest watches, and swing over to Grant Stone to try on their renowned Goodyear-welted boots and shoes.

Next, visit the eBay Live studio, where live broadcasts throughout the weekend will bring Windup Chicago to collectors around the world. Joining the stream will be some of eBay Live’s top auction sellers, including Happy Jewelers, Tanner & Co., and Second Hand Horology.

From there, explore the main exhibition hall or head upstairs for a full weekend of panel discussions. Here’s the full panel schedule for your convenience:

The Art of Crossover Collaboration with Christopher Ward

Friday, July 10 | 3:00 PM
Christopher Ward’s Michael Pearson, Senior Vice President of North America & Global Retail, joins Chris Alexander, founder of The Dial Artist, for a conversation moderated by Worn & Wound contributing editor Cait Bazemore on art, collaboration, and how visual storytelling can transform a watch.

The New Playbook of Independent Watchmaking with Atelier Wen

Saturday, July 11 | 2:00 PM

Atelier Wen founder Robin Tallendier joins Cait Bazemore to discuss how a new generation of independent brands is reshaping watchmaking through fresh ideas, innovative products, and a modern approach to traditional craftsmanship.

Building a Legacy: Oris, Baseball, and Honoring Lou Gehrig

Saturday, July 11 | 4:00 PM

Oris Americas CEO V.J. Geronimo joins Worn & Wound Editorial Director Zach Kazan to discuss the inspiration behind Oris’ latest baseball-themed watch and how it honors the enduring legacy of Lou Gehrig.

Recapping Windup in a Lake 2026 & Citizen Eco-Drive’s 50th Anniversary

Sunday, July 12 | 1:00 PM

Citizen Watch America’s Director of Merchandising, Neall Brick, joins members of this year’s Windup in a Lake expedition for a conversation moderated by Worn & Wound Head of Partnerships Kyle Snarr. Together they’ll revisit this year’s adventure while celebrating 50 years of Eco-Drive technology.

Back in the main hall, be sure to stop by Oris to see the new Lou Gehrig Limited Edition, Christopher Ward’s collaboration with The Dial Artist, and Atelier Wen’s latest Perception V3.

Miyota also returns as the Official Movement Sponsor of Windup Watch Fair. Stop by to learn more about one of the world’s leading movement manufacturers and the technology powering countless enthusiast-favorite watches. And while you’re exploring, enjoy a tasting from Mijenta Tequila, featuring their award-winning artisanal tequila from the highlands of Jalisco.

With more than 70 brands, live programming, exclusive exhibits, great coffee, special tastings, and conversations with some of the most interesting people in the watch world, Windup Watch Fair Chicago 2026 is shaping up to be our biggest Chicago event ever.

We can’t wait to see you there.

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