Casio Introduces Baby-G X Sailor Moon Collaboration

In recent memory, there hasn’t been any other brand that has put together more collaborations than G-Shock. It seems that time and time again, G-Shock is able to align themselves with the right brand to make something cool and unique, incorporating different features into the design that highlight the collaboration while still maintaining the technical prowess that makes a G-Shock, well, a G-Shock. But the collaborative spirit isn’t solely limited to Casio’s rugged range of G-Shock watches. Baby-G, a sibling of G-Shock within the Casio family, recently announced a collaboration with the popular 90’s anime, Sailor Moon.

The Baby-G Sailor Moon takes form after the popular Baby-G BA-110. At first glance, you might recognize the design and silhouette, and that’s because the BA-110 is actually a smaller and slightly less technical sibling of the G-Shock GA-110. Coming in at a width of 43mm and a lug to lug of 46mm, it’s a significant departure from the larger case proportions (51mm width x 55 lug to lug) of the GA-110, which makes it more ideal for those who want the look of the GA-110, but in a manageable case size. Think of the BA-110 as the SKX013 to the SKX007 of the GA-110.


As far as technical features go, aside from the GA-110 speed measuring capabilities and extra 100 meters of water resistance, the Baby-G BA-110 and G-Shock GA-110 (except for the size of course) are one in the same. The BA-110 is equipped with the standard timing functions we’ve come to expect from a Casio watch; World Time, Stopwatch, Countdown Timer, Alarm and a Full-Auto Calendar to the year 2099.

The Sailor Moon theme is apparent. The dial is adorned with metallic gold stars and a set of metallic gold hands. The navy blue resin band is bespattered with various shapes of hearts, moons and shooting stars inspired by the main character’s transformation to her heroine form. The Sailor Moon silhouette is embossed on the caseback, and displayed on the band keeper as well.

As many of the G-Shock and Baby-G collaborations do, the Baby-G Sailor Moon will appeal to a niche audience. And even though the Baby-G line was created as a women’s watch, there are a wide variety of color options and styles for both men and women. The Baby-G Sailor Moon may not be for me, but a quick scroll through the BA-110 series, and I could easily see myself throwing on the blacked-out BA-110BC-1A (surprise, surprise) as a gym companion or a weekender, and honestly would prefer this over the GA-110 due to better case proportions for my wrist.

The Baby-G Sailor Moon BA-110XSM-2A is set to release later this month online and at select retailers with a price tag of $160. Casio

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Thomas is a budding writer and an avid photographer by way of San Diego, California. From his local surf break to mountain peaks and occasionally traveling to destinations off the beaten path, he is always searching for his next adventure, with a watch on wrist, and a camera in hand. Thomas is a watch enthusiast through and through; having a strong passion for their breadth of design, historical connection, and the stories that lie within each timepiece.