The Serica 4512 is a watch we’ve been following since we first caught wind of it last summer, with a first look at prototypes, along with their production ready designs. As pre-orders went live, we got the chance to spend some time with the final design of the watch (in California trim) to bring you a glimpse of life with the 4512, and provide a look at the Serica brand.
The 4512 is unique for a few reasons, which we’ll get into, but if you’re unfamiliar with the watch, here’s a quick rundown. This is a WWII era inspired watch, meaning that’s the template around which a modern take is derived. Think Dirty Dozen, but less mil-spec, and no small seconds. This is not a throwback watch, it feels modern and somewhat minimal in execution, and it’s gone through an evolution to get here.
When we reviewed the prototypes last year, there was a single dial design, in white or black, and two handsets offered. The 4512 has been simplified, and is being offered for sale with a single handset, a single dial color, and 3 dial design variations. The biggest change, though, is the jump over to a Bonklip bracelet from leather options. It shifts the whole tone of the watch and resurrects a damn stylish take on the bracelet in the process.
The 4512 is currently available for order, with deliveries expected to commence later this year.