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Article | Featured

Serica Introduces the new Ref. 7505

One of my favorite things is when a brand releases a watch that feels like …
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Article | Featured

Serica Introduces the 5330 Dive Chronometer

One of watchmaking’s simplest but most iconic complications, the date window, is the source of much admiration, and yes, a little bit of ire. One …
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Article | News & Releases

Serica Introduces the New Parade “Linen”

The Windup Watch Fair, especially the New York City edition, has increasingly become a venue for brands to debut new watches aimed at their enthusiast …
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Article | News & Releases

Serica Introduces the 5303 PLD, a New Diver Made in Collaboration with the French Navy

Serica has unveiled the new 5303 PLD, a new dive watch the brand has developed in partnership with the French Navy. Specifically, the watch was …
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Article | Featured

Defining a New Era of French Watchmaking

Today, if you ask nearly anyone, “What’s the epicenter of watchmaking?” the answer will resoundingly …
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Podcast | Podcast

The Worn & Wound Podcast Ep 376: Jerome and Gabriel from Serica on the All New Serica Parade

This week on the Worn & Wound podcast, Zach Kazand and Kat Shouldes talk with Jérôme Burgert and Gabriel Vachette, the co-founders of Serica. The …
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Article | Hands-On

Serica’s Parade is the Brand’s Most Ambitious Watch to Date

Nearly a year ago I sat in on a conference call with some colleagues and …
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Article | News & Releases

Serica Introduces the 6190 M.S.L, a New Generation of their Classic Field Watch

It’s hard to believe, but this year marks the fifth anniversary of Serica, one of our favorite small brands to emerge in the affordable, independent …
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