Wow. It’s been five years since we started worn&wound. Five crazy years watching our brand and website grow from a side project run out of an apartment (and largely written while at a day job) to a full-fledged company, with offices, a team of great writers and partnerships and friendships throughout the watch industry.
When we started worn&wound in 2011, we had no real aspirations of creating a business. Blake and I, friends from college, were simply hanging out, drinking too much beer, idling away after work, when the topic of buying watches came up. As average guys in our mid-twenties with typical day jobs, we weren’t focused on haute horology or high-end watches, but rather watches we could actually afford. Watches that we could wear day-to-day to work and that matched our personal style.
When we found that information was lacking on the watches in our price range, we thought to ourselves “Hey, maybe we should start a website? Maybe other people would be interested in finding out more about the watches that resonate with us?” Boy, if we knew half the amount of work this would all take, maybe we would have reconsidered, but I’m sure glad we didn’t, as the last five years have been incredibly exciting.
In the beginning, a few readers a day was stunning. A few dozen was amazing. A few hundred, mind blowing. Once we hit 1,000 readers in a day, I think we knew we had made something with a life of its own. This wasn’t a side project anymore, it mattered. It mattered to us, as well as an ever-growing readership. Now, with a few hundred thousand readers a month, we’re the go-to resource for content on value-driven watches.