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Article | News & Releases

Swatch and The Simpsons Meet for a Watch Honoring the Long Running Series

I am an unabashed fan of Swatch. I’ve always loved Swatch watches, and as I’ve gotten deeper and deeper into the hobby over the years, …
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Article | Editorial

Our First Reactions to the Swatch X Blancpain Scuba Fifty Fathoms

Has the new Swatch X Blancpain Scuba Fifty Fathoms completely taken over your Instagram feed? It has for us. Ever since the watch was teased …
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Article | News & Releases

Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches

Alternative realities have long held the imagination of humans. From ancient Roman historian, Livy, to 20th century physicist, Hugh Everett, to Marvel movies of today, …
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Article | News & Releases

Swatch Debuts the Big Bold Irony Collection, Combining Steel and Bioceramic

Summer is in full swing, cool and casual is the name of the game, and for Swatch that means bigger and bolder watches. Big Bold …
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Article | News & Releases

Swatch Expands their Art Journey Collection with Three New Watches Inspired by Jean-Michel Basquiat

For the last year, Swatch has existed primarily as the brand that makes and sells the MoonSwatch, their enormous, crossover hit made in partnership with …
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Article | News & Releases

The MoonSwatch Goes Gold With New Mission To Moonshine

The tumultuous story of the SWATCH x Omega MoonSwatch Speedmaster gets a new chapter today with the release of the MoonSwatch Mission To Moonshine Gold. …
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Article | Editorial

Happy Birthday, Swatch

Swatch, the brand that is just about everyone’s first watch, celebrated their 40th birthday this week. On March 1, 1983, Swatch unveiled its first collection …
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Review | Featured

Owner’s Review: The Omega Speedmaster, Divided

Warning, this is a biased owner’s ‘review’ of two Speedmasters: one steel with a load of the finest heritage you could ask for, and one …
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