Brand Archive


Review / Review

Hands-On with the Swatch Sistem51 Irony Arrow

I did not plan on buying a watch when the family and I went on vacation to Las Vegas in early September. I expected to …
Article / Featured

Swatch Women’s Pro Trestles Surf Competition

When you think of Swatch, you think of plastic fashion watches, first and foremost. And if you’re a WIS – or if you read our …
Article / News & Releases

Swatch SISTEM51 is Finally (almost) Here

If you’re like us, you’ve been quietly waiting in suspense for the day that Swatch SISTEM51 watches became available in the US… Jealous of our Swiss …

From “DNR” to Dominant World Power: A History of the Swatch Group

Vintage watches are a hot topic these days. All you need to do is spend some time on Instagram, in the Facebook watch groups, or …