Brand Archive

Swatch

Article / Featured

Swatch Goes Green with the 1983 Collection

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Swatch’s latest collection is both a callback to their origins in the early 80s, and a recognition of the changing watch landscape as the brand …
Article / News & Releases

Hodinkee & Swatch Team Up for a Pair of Summer Watches

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The Hodinkee x Swatch collaborations around the holidays have become a tradition of sorts over the last few years, with the watch media site and …
Review / Review

Hands-On with the Swatch Sistem51 Irony Arrow

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I did not plan on buying a watch when the family and I went on vacation to Las Vegas in early September. I expected to …
Article / Featured

Swatch Women’s Pro Trestles Surf Competition

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When you think of Swatch, you think of plastic fashion watches, first and foremost. And if you’re a WIS – or if you read our …
Article / News & Releases

Swatch SISTEM51 is Finally (almost) Here

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If you’re like us, you’ve been quietly waiting in suspense for the day that Swatch SISTEM51 watches became available in the US… Jealous of our Swiss …

From “DNR” to Dominant World Power: A History of the Swatch Group

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Vintage watches are a hot topic these days. All you need to do is spend some time on Instagram, in the Facebook watch groups, or …