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Article | Featured

The Seiko Orange Monster SKX781: Why the First Generation is Still an International Superstar in 2025

“If it ain’t broke, don’t fix it” is an idiom that will seemingly always ring true throughout the watch industry for brands of all different …
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Article | News & Releases

Seiko Introduces Cherry Blossom Inspired Astron References

Cherry blossoms have long been associated with Japan – and for good reason. These delicate little blossoms contribute an astounding $2.7 billion into the economy …
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Review | Review

Owner’s Review: the Seiko Prospex Land GMT SPB411

Seiko is no stranger to releasing watches that immediately capture the attention of enthusiasts. Still, sometimes, due to the frequent release schedule, a release slips …
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Article | News & Releases

The Strangest Seiko Dive Watches in Years

There was a time not too long ago when the new watches that Seiko debuted this week would have broken the internet. The new SPB481, …
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Article | News & Releases

It’s Cocktail Time Again: Seiko Introduces Two New Limited Editions in their Long Running Series of Cocktail Inspired Watches

There are a handful of constants in the watch world that are truly worth celebrating: the annual crush of people on Geneva each spring for …
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Article | News & Releases

The Latest Seiko Prospex Speedtimers are Here

“In this world nothing can be said to be certain, except death and taxes.” It’s been 235 years since Ben Franklin wrote those words, and …
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Review | Hands-On

Hands-On: the Redesigned Seiko Samurai SRPL11

Many are quick to point to the venerable Seiko SKX and Seiko Turtle as being the best entry-level dive watches, even going as far as …
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Review | Review

[Video] Review: the Seiko Prospex SPB451 And SPB453 Divers

There are a few different ways to approach reviewing the newest dive watches from Seiko. The SPB453, SPB451, and SPB455 were announced earlier this year …
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