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Article | News & Releases

Maurice Lacroix Debuts a Pair of New Aikons with PVD Coated Cases

For years we’ve been calling for watch brands in every category to embrace color, and to give us more than the standard array of white/black/blue …
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Maurice Lacroix Takes their Urban Tribe Design to a New Level with a Limited Skeleton Version

One of my favorite things about working in the watch industry is the capacity this strange little world still has to surprise. Just when you …
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Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors

Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best …
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Maurice Lacroix Resurrects the Fan Favorite Pontos S Diver

Maurice Lacroix dropped some surprising news this week by announcing that the Pontos S Diver will be making a return. First released 10 years ago, …
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The Maurice LaCroix AIKON Master Grand Date Gets Color-Coordinated with the Technicolour

Late last year, Maurice LaCroix debuted the stealthy Aikon Master Grand Date Black, a tasteful amalgamation of their integrated steel sports AIKON collection and their …
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Maurice Lacroix Updates their Pontos Chronograph with a Pair of New References

Just ahead of Watches & Wonders, Maurice Lacroix has unveiled a pair of new chronographs in their Pontos line. While most enthusiasts are probably looking …
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Maurice Lacroix Teams Up with Mohindra Racing for a New Aikon Tide

It’s been almost a year since Maurice Lacroix unveiled the Aikon Tide watches. These colorful sports watches made from up-cycled ocean plastics represent a new …
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Maurice LaCroix Debuts a Stealthy Follow Up to the Aikon Grand Master Date

Last year, Maurice LaCroix released the Aikon Master Grand Date which fused their highly successful integrated steel sports watch collection in the Aikon, and their …
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