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Article | News & Releases

Just in Time for Summer, the Maurice Lacroix Aikon Gets Some Color

I have long been skeptical of the integrated bracelet sports watch. It’s a genre of watch that I’ve never really lusted after, and while I …
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Article | News & Releases

Maurice Lacroix and Label Noir Reteam for a New Addition to the Masterpiece Collection

Swiss brand Maurice Lacroix, in collaboration with Label Noir, unveils the latest iteration of its Masterpiece Skeleton, the Masterpiece Skeleton Label Noir. While many in …
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Article | News & Releases

Maurice Lacroix Debuts a Pair of New Aikons with PVD Coated Cases

For years we’ve been calling for watch brands in every category to embrace color, and to give us more than the standard array of white/black/blue …
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Article | News & Releases

Maurice Lacroix Takes their Urban Tribe Design to a New Level with a Limited Skeleton Version

One of my favorite things about working in the watch industry is the capacity this strange little world still has to surprise. Just when you …
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Article | News & Releases

Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors

Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best …
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Article | News & Releases

Maurice Lacroix Resurrects the Fan Favorite Pontos S Diver

Maurice Lacroix dropped some surprising news this week by announcing that the Pontos S Diver will be making a return. First released 10 years ago, …
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Article | News & Releases

The Maurice LaCroix AIKON Master Grand Date Gets Color-Coordinated with the Technicolour

Late last year, Maurice LaCroix debuted the stealthy Aikon Master Grand Date Black, a tasteful amalgamation of their integrated steel sports AIKON collection and their …
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Article | News & Releases

Maurice Lacroix Updates their Pontos Chronograph with a Pair of New References

Just ahead of Watches & Wonders, Maurice Lacroix has unveiled a pair of new chronographs in their Pontos line. While most enthusiasts are probably looking …
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