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Article | Featured

Awake Gives Us a Lesson in Creating Watches for Future Generations

The concept of a “mid-life crisis” has long had a negative connotation thanks to the …
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Article | News & Releases

Awake Introduces the Summetria, a Concept Watch Inspired by the Inherent Symmetry of the Natural World

Over the course of the last year, we’ve been keeping regular tabs on Awake, a microbrand with roots in France that operates within very narrow …
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Article | News & Releases

Awake Concepts Returns with a New Pair of Limited Editions Sporting Meteorite Dials

We first wrote about Awake last year, when they launched the very high concept Mission to Earth, a blockchain enabled, NASA co-branded watch that really …
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Article | News & Releases

The New “Mission to Earth” Watch from Awake Uses the Blockchain in a New Way, and is NASA Approved

There’s a type of watch that we cover sometimes on the site that I like to think of as a “high concept” watch. This is …
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