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Article | News & Releases

The Pepsi Challenge: Seiko Continues their Summer of Licensing

A few months ago when Seiko unveiled their Jaws watch, I didn’t really think much of it. Jaws is one of the most popular movies …
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Article | News & Releases

Seiko Introduces Six New Speedtimers, Including Three Limited Editions Celebrating the Datsun 240Z

We’re several years deep into the era of collaborative, limited edition watch releases, and while a lot of the hype has subsided around some of …
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Article | News & Releases

Seiko Still Makes a Cartier Tank Lookalike, and they Just Introduced Three New References

Back in May, I wrote about a Seiko release that got me thinking about the brand’s current perception among watch enthusiasts. Those Seiko 5 sports …
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Article | News & Releases

Seiko Celebrates the 50th Anniversary of Jaws with the Limited Edition SRPL81

Over the last few weeks there’s been plenty of discussion here, on the podcast, and around the internet on the current viability of Seiko as …
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Article | News & Releases

Seiko Introduces the SPB497, a New Limited Edition in the Presage Collection with an Unglazed Porcelain Dial

Last week in this space, I wrote about a crop of new Seiko 5 Sports watches more than a little indebted to the classic SKX …
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Article | News & Releases

Seiko Introduced Four New References to the 5 Sports Series, and Almost No One is Talking About Them

Seiko, through their Seiko 5 Sports line, recently unveiled a watch that, five or six years ago, probably would have broken the watch internet. The …
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Article | News & Releases

Seiko’s Premier Diver-GMT Gets an Update with the Prospex SPB519 1968 Heritage Diver’s GMT

A new diver release from Seiko isn’t exactly going to set the world on fire, but it will surely please the legions of fans of …
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Article | News & Releases

Seiko’s Advanced Astron Collection Gets Four New References

If you like your watches complicated and your timezones varied, chances are you’re already aware of the Seiko Astron GPS Solar line, first launched in …
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