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News & Releases
Introducing the Latest Collaboration Between Maurice Lacroix and Label Noir
While not my style, I can see the appeal of a skeleton-style watch–it’s admittedly engrossing …
Article |
Featured
Maurice Lacroix Introduces the AIKONIC, a New Sporty Take on the Popular AIKON Models
Since its inception in 2016, the AIKON line has been Swiss watchmaker Maurice Lacroix’s bestselling collection. Nine years later, the brand is ready to kick …
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News & Releases
Maurice Lacroix Adds New AIKON References in Titanium
Close your eyes and come with me on a walk down memory lane. It’s 2006. I’m in my sophomore year of high school and it’s …
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News & Releases
Just in Time for Summer, the Maurice Lacroix Aikon Gets Some Color
I have long been skeptical of the integrated bracelet sports watch. It’s a genre of watch that I’ve never really lusted after, and while I …
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News & Releases
Maurice Lacroix and Label Noir Reteam for a New Addition to the Masterpiece Collection
Swiss brand Maurice Lacroix, in collaboration with Label Noir, unveils the latest iteration of its …
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News & Releases
Maurice Lacroix Debuts a Pair of New Aikons with PVD Coated Cases
For years we’ve been calling for watch brands in every category to embrace color, and to give us more than the standard array of white/black/blue …
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News & Releases
Maurice Lacroix Takes their Urban Tribe Design to a New Level with a Limited Skeleton Version
One of my favorite things about working in the watch industry is the capacity this …
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News & Releases
Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors
Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best …
