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Article | News & Releases

Introducing the Swatch SISTEM51 HODINKEE GENERATION 1990

Swatch has once again teamed up with Hodinkee to design a new Sistem51, this one …
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Article | Featured

Swatch Goes Green with the 1983 Collection

Swatch’s latest collection is both a callback to their origins in the early 80s, and a recognition of the changing watch landscape as the brand …
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Article | News & Releases

Hodinkee & Swatch Team Up for a Pair of Summer Watches

The Hodinkee x Swatch collaborations around the holidays have become a tradition of sorts over the last few years, with the watch media site and …
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Article | News & Releases

Introducing the Swatch Sistem51 for Hodinkee Generation 1986, Dropping Later Today

Hodinkee has unveiled their third collaboration with Swatch, a fun take on an unusual 80s design. If it wasn’t already, I think three years in …
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Article | Featured

Bauhaus Turns 100: A Guide to the Special Edition Watches Celebrating the Movement’s 100th Anniversary

As we’ve reported previously, this year marks the centennial of the Bauhaus school, and a …
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Review | Review

Hands-On with the Swatch Sistem51 Irony Arrow

I did not plan on buying a watch when the family and I went on vacation to Las Vegas in early September. I expected to …
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Article | Featured

Swatch Women’s Pro Trestles Surf Competition

When you think of Swatch, you think of plastic fashion watches, first and foremost. And …
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Article | Multi-Part Series

From “DNR” to Dominant World Power: A History of the Swatch Group

Vintage watches are a hot topic these days. All you need to do is spend some time on Instagram, in the Facebook watch groups, or …
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