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Featured
Swatch Women’s Pro Trestles Surf Competition
When you think of Swatch, you think of plastic fashion watches, first and foremost. And …
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Multi-Part Series
From “DNR” to Dominant World Power: A History of the Swatch Group
Vintage watches are a hot topic these days. All you need to do is spend some time on Instagram, in the Facebook watch groups, or …
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Watches Under $1000
Hands-on with the Swatch Big Classic Trueville
Swatch recently released it new Big Classic line of gents’ watches and I’ve had the pleasure of wearing one for the last week or so. …
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News & Releases
A First Look at the Swatch Sistem51
Swatch is not necessarily a brand that pops to mind these days, especially when it comes to mechanical watches. Yes, Swatch was extremely popular during …
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Multi-Part Series
Watch Curmudgeon: Overheard At a Swatch Store
Every few months, I make an effort to visit a Swatch store to see what’s …
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Guides
Holiday Gift Guide: Stocking Stuffers!
Alright folks, its down to the wire. Just a couple more weeks before its time to put up or shut up with some great gifts. …
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Photo Gallery
’96 Swatch Irony Automatic: A Gallery
This peculiar Swatch specimen is from the early years of their Irony series and unfortunately, …
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Photo Gallery
My 2 Favorite Swatches: A Gallery
In my life until this point, I have owned more Swatches than any other brand of watch. I have had flik-flaks, chronos, skins, automatics and …
