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Article | Hands-On

Serica’s Parade is the Brand’s Most Ambitious Watch to Date

Nearly a year ago I sat in on a conference call with some colleagues and members of the Serica team, who outlined their upcoming slate …
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Article | News & Releases

Serica Introduces the 6190 M.S.L, a New Generation of their Classic Field Watch

It’s hard to believe, but this year marks the fifth anniversary of Serica, one of our favorite small brands to emerge in the affordable, independent …
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Article | News & Releases

The New Field Chronometer From Serica is Full of Subtle Upgrades to the Watch that Put the Brand on the Map

Just in time for the Windup Watch Fair, Serica has announced their latest release, an update to the original field watch that brought them to …
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Article | Featured

Tool/Kit: Road-tripping France with the Serica 8315 GMT Chronometer

Ten years ago, my wife and her sisters planned a trip to Paris for her mom’s 60th birthday. To prepare for that trip she signed …
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Article | News & Releases

Serica Bolsters the 5303 COSC Antimagnetic Diving Chronometer from Within

Although Serica has only been around since 2019, it feels like the young watch brand has been around for ages. In my opinion, a lot …
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Article | News & Releases

Serica Introduces their First GMT, the 8315

It’s actually kind of astounding that the GMT remains such a highly desired complication. In fact, it seems that a worldwide pandemic that virtually halted …
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Article | News & Releases

Out Of The Blue: Serica Debuts The Eye-Catching 5303-3 Diver’s Watch

The Serica 5303 was one of the releases last year that to this day, is still very much stuck in my head. Everytime I see …
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Article | News & Releases

Introducing The Serica 4512 California TXD With Enamel Dial

Serica is returning to their 4512 collection with a new configuration called the California TXD. The latest watch builds in a familiar format for the …
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