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Nathan Schultz
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Article | Featured

Selling Points that Don’t Sell Me: Consumerism

Just before the new year, I thought I had a brilliant and completely unique article …
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Review | Hands-On

Hands-On: the Peren Regia and Regia X

Close your eyes and picture a watch. It probably has three hands and a round case. Watches come in all shapes and with any number …
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Article | Editorial

Selling Points that Don’t Sell Me: Spec Snobbery

If I were to make a gross oversimplification of watches, I’d say they are about three things: provenance, design and specs. The first two are …
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Review | Hands-On

Hands-On: the UBIQ DUAL Series 01

Making judgments off photos alone is a necessity in the world of microbrands, a subset of watches often sold exclusively online. Unless you are lucky …
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Review | Hands-On

Hands-On: the Foliot Scubanaut Collection

Anyone who has been in the watch world long enough knows how hard it is …
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Article | Editorial

Selling Points that Don’t Sell Me: Quartz Snobbery

Snob is a loaded, and sometimes divisive word in horology. Being called a snob, or calling someone a snob, is a quick way to draw …
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Article | Editorial

An Equation for Watch Buying Satisfaction with the Bulova Hack

In the early days of Facebook, “Facebook official” was a big deal. A status update …
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Article | Editorial

Opinion: Why I Don’t Have a Grail Watch

I’ve always assumed that my affinity toward affordable watches was somewhat forced by circumstances. With limited funds in the watch bank at the start of …
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