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Article | Editorial

Selling Points that Don’t Sell Me: Quartz Snobbery

Snob is a loaded, and sometimes divisive word in horology. Being called a snob, or …
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Article | Editorial

An Equation for Watch Buying Satisfaction with the Bulova Hack

In the early days of Facebook, “Facebook official” was a big deal. A status update from “in a relationship” to “single” sent shockwaves through social …
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Article | Editorial

Opinion: Why I Don’t Have a Grail Watch

I’ve always assumed that my affinity toward affordable watches was somewhat forced by circumstances. With limited funds in the watch bank at the start of …
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Review | Hands-On

Hands-On: the Isotope Hydrium California

Isotope initially piqued my interest two years ago with their uniquely design-forward Hydrium “Will Return” dive watch. This timepiece was intentionally crafted to resemble the …
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Article | Editorial

My First 100 Days on Instagram

I stopped using Facebook around 2010. As my first and only social media account, it …
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Article | Editorial

Opinion: Selling Points that Don’t Sell Me Part II – Deal Breakers, Pet Peeves, and Collecting Authentically

What makes watches so expensive? It’s a question enthusiasts ask themselves at the beginning of their horological journeys, and later on, a question we find …
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Article | Featured

Out of Office: The Wandering Bezel of the Seiko Land Tortoise

Tool watches are, as the name suggests, utilitarian by design. When I bought an SRPG13, …
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Article | Editorial

Opinion: Selling Points that Don’t Sell Me

Origin stories in this hobby influence the rabbit holes we follow. My story began when I learned not all modern watches have batteries. The simple …
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